A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

Four ways to win at email marketing

4 ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales message with news folks can use — like a good cabbage salad recipe or something else that’s improved your life! 3) When someone signs ...[Read More]

Q&A with Exepron’s John Thompson: Making the invisible ‘visible’

Exepron_ScreenShot_PMSoftware

In part two of our three-part series on how to break through organizational bottlenecks, learn how project management software can make the invisible visible — decreasing production times and saving companies money.   Q&A with John Thompson, Co-Founder & COO of Exepron, a project management software solution based on Eli Goldratt’s Theory of Constraints Q: Tell us about your backgroun ...[Read More]

Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we love about it: 1. Raise your hand if you’d heard of James Corden and his show prior to this video. No? Win for whomever in that ...[Read More]

Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While working for my college newspaper, I realized I was likely a stronger editor than writer. I am all about details.  I want to know the “why ...[Read More]

Inspiration through family storytelling

Inspiration through family storytelling

A recent article revealed the number one way to “surprisingly” boost your confidence — hear your family’s stories. I found this not so surprising because I grew up in Mississippi, the epicenter of Southern storytelling in my mind. The intrigue with which I’ve tuned in to TV shows about genealogy only confirms my personal experience that learning about your family’s struggles and triumphs is — I wo ...[Read More]

The one word you should never use to start an email

The one word you should never use to start an email

“The New York Times”‘ weekly “Corner Office” column features corporate executives on leadership, and the recent column on Jonathan M. Tisch, co-chairman of the board of the Loews Corporation (Loews Hotels & Resorts), piqued our interest. Tisch warns CEOs and others at the top of their organizations to beware the “thin air.” At that level, he says peopl ...[Read More]

Being ‘in the flow’

There’s being in the flow with your work colleagues, and then there is this: När du och dina kollegor har flow på jobbet Posted by Nyheter24 on Sunday, September 13, 2015   Psychologist Mihály Csíkszentmihályi describes the mental state of “flow” as “being completely involved in an activity for its own sake. … Your whole being is involved, and you’re using your s ...[Read More]

Monitor your brand’s online presence

Monitor your brand’s online presence

I’m going to date myself with this one, but part of my first job after college was to open and categorize a big packet of newspaper clippings that came into our office every few days. We subscribed to a “clipping service,” which used to be the only surefire way to monitor mentions of a person or company in the media. Technology has made it possible to more easily and affordably increase your oppor ...[Read More]

Does your (Facebook Page) content make the cut?

Does your (Facebook Page) content make the cut?

Yesterday, Facebook announced changes to its News Feed that are more significant than you might imagine, especially in the world of what we do here at Shift Key — content marketing. Read the full alert from Facebook: http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/ We’ll give you the CliffsNotes version here. If you have a lot of Facebook friends, follow a lot of pages, or belon ...[Read More]