Four ways to win at email marketing

Four ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales...

Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we...
Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While...
Inspiration through family storytelling

Inspiration through family storytelling

A recent article revealed the number one way to “surprisingly” boost your confidence — hear your family’s stories. I found this not so surprising because I grew up in Mississippi, the epicenter of Southern storytelling in my mind. The intrigue with which I’ve tuned in...