Stop the ‘Internet’ presses! We mean ‘internet’

AP goes lowercase with internet

Over the weekend, the Associated Press announced some 250 additions to their 2016 AP Stylebook during the American Copy Editors Society’s national conference in Portland. Some updates are minor, and some are blowing up the Internet — well, at least in writer and editor circles online. If you have a digital subscription to apstylebook.com, you may have already noticed some of the updates as they’ve ...[Read More]

Three things to make your next press conference better

Three things to make your next press conference better

(1) Don’t make it too sterile. Case in point: We assisted client One Acadiana with a press conference earlier today. The event was held inside Noble Plastics’ production site in Grand Coteau, Louisiana. The floor behind the press conference was in full operation throughout the press conference. Providing the noise doesn’t distract from the messaging (and it didn’t), these s ...[Read More]

Monitor your brand’s online presence

Monitor your brand’s online presence

I’m going to date myself with this one, but part of my first job after college was to open and categorize a big packet of newspaper clippings that came into our office every few days. We subscribed to a “clipping service,” which used to be the only surefire way to monitor mentions of a person or company in the media. Technology has made it possible to more easily and affordably increase your oppor ...[Read More]

So, what does Shift Key do anyway?

So, what does Shift Key do anyway?

Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You know the headlines and/or blocks of text that slow projects down to a grinding halt? That’s what we do. We create content, build ...[Read More]

6 tips to keep your press releases out of the recycle bin

6 tips to keep your press releases out of the recycle bin

by Doug Gruse In the digital age, sending your message out to the media is easier than ever. Getting the media to read your message and take action, however, is another story. As a journalist who has worked for newspapers for more than 15 years, I’ve seen a huge increase in the number of emails and press releases sent to me on a daily basis. In any given week, I sort through hundreds of messages i ...[Read More]

Media relations in Acadiana: An insider’s guide at the LITE Center

Media relations in Acadiana: An insider’s guide at the LITE Center

LEDA’S Opportunity Machine to host seminar in Lafayette, Louisiana An insider’s guide to working with the media WHO: Acadiana Businesses, entrepreneurs, public relations professionals and non-profits WHEN: Tuesday, Dec. 16, 2014 TIME: 11:30 a.m. – 1:30 p.m. (Bring your lunch!) WHERE: LITE Executive Conference Room, 537 Cajundome Blvd. Lafayette WHAT: Learn the nuts and bolts of media a ...[Read More]

Part II: Six more tips toward better press releases

Part II: Six more tips toward better press releases

Your press release is a tool for the journalist. Provide all the information a reporter will need at his or her fingertips to write a story — including additional potential sources and how to contact those sources. The easier you make it for a reporter, the more likely your story will be considered. Provide background on the company, a quote from a notable company representative, high-resolution i ...[Read More]

5 ways to create a better press release

5 ways to create a better press release

Everyone wants to get a story featured in the Wall Street Journal or be seen on major news outlets. In reality, stars have to align for your story to run. For the most part, getting a story placed is all about timing. What does it take for a reporter to “consider” your story? Below are some tips to consider when writing and pitching your story: – Identify your target audience for your produc ...[Read More]