The science, emotion and personality traits associated with colors

The science, emotion and personality traits associated with colors

To wind down your work week, we thought it would be interesting to share this popular and entertaining article from Buffer about the science of color in marketing choices. See if you can guess the online brands, just based on their colors: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue And to head into the weekend with more fun and a bit of introspection, ask th ...[Read More]

Tips for visuals with social media

Tips for visuals with social media

If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for content with relevant images. As journalists, we tend to initially think of content marketing in terms of written deliverables, which ...[Read More]

Why you need a style guide

Why you need a style guide

What exactly is a style guide, and how can your company’s communication efforts benefit from creating and implementing one? A style guide is a set of writing and design standards that should be applied to create a cohesive look and feel among all written communications for a particular company, brand or industry. Style guides, sometimes referred to as branding and style guides or manuals, can be p ...[Read More]

Do certain fonts remind you of certain places?

Do certain fonts remind you of certain places?

Do certain fonts remind you of certain places? More pointedly, can a typeface really represent what’s unique about a city? Remco can de Craats thinks so. Van de Craats, co-owner of one of the a design firm in Eindhoven, Netherlands, has been tasked with coming up with a new typeface to represent his city. Eindhoven, he says, is a city “very much in transition.” According to an article in The Guard ...[Read More]

5 things you need to know about fonts

5 things you need to know about fonts

By Tiffany Wyatt With so many options of fonts available, choosing the right font for the job can be overwhelming — but the bottom line is that the proper font choice can make or break a design. The proper font can make your design stand out and get your text to jump off the page, sending the right message to your target market. To make the best font choice, here are five basic considerations: Hie ...[Read More]