A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

Five tips for responding to e-complaints

Five tips for responding to e-complaints

by Liz Zendner Imagine owning a box factory. Now, imagine that the general public is able to email the box factory at any time to complain about relevant or irrelevant matters. People even email the box company to complain about the quality of tape, which has nothing to do with boxes! At this point in time, businesses are more connected and accessible to customers than ever before. Thanks in large ...[Read More]