5 ways to create a better press release

5 ways to create a better press release

Everyone wants to get a story featured in the Wall Street Journal or be seen on major news outlets. In reality, stars have to align for your story to run. For the most part, getting a story placed is all about timing. What does it take for a reporter to “consider” your story? Below are some tips to consider when writing and pitching your story: – Identify your target audience for your produc ...[Read More]

Those four spelling rules you meant to remember

Those four spelling rules you meant to remember

1. i before e, except after c or when sounded like “ay,” as in neighbor and weigh. Exceptions: weird, foreign, height, leisure, protein and either and words with “cien,” including ancient, efficient and science are also exceptions. 2. When two vowels go a’walking, the first one does the talking. When two vowels are together in a word, the first usually has a long sound and the second is silent. Fo ...[Read More]

Remote control: Creating a positive telecommuting culture

Remote control: Creating a positive telecommuting culture

Establishing a positive environment in the 21st century office goes beyond planning happy hours and holiday parties. The ease of telecommuting has given way to an office space that may seem somewhat empty. More organizations are offering employees the option to work remotely one or two days a week, or even entirely from home, a coffee shop or wherever they can access Wi-Fi. As long as the employee ...[Read More]

Shift Key: Journalists who write for businesses

Shift Key: Journalists who write for businesses

Shift Key is about to change the world! We are a content marketing company. Advertising has changed. These days, technology has made almost everyone a publisher. People need content — general writing for a website, email marketing, articles, white papers, etc. The more well-written and fresher the content, the better. Traditional ad agencies aren’t set up to provide the kind and quantity of ...[Read More]