Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we...
Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While...
25 words you may be saying incorrectly

25 words you may be saying incorrectly

“AM-blee-ance” “puhss-GEH-tee” “pee-buh-JEH-wee” These are pronunciations a toddler might use for “ambulance,” “spaghetti” and “peanut butter and jelly.” Ok, I’m talking about my toddler specifically — and yet, I know exactly what he’s referring to when he...
10 “tech” tricks for photos to boost SEO, CTR

10 “tech” tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a...
Kiss bad PowerPoints bye-bye

Kiss bad PowerPoints bye-bye

All kinds of “YES” to this Seth Godin e-book we recently stumbled upon, “Really Bad PowerPoint (And How to Avoid It).” It’s available for download here: http://www.sethgodin.com/freeprize/reallybad-1.pdf We learned of the e-book through a...