Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we love about it: 1. Raise your hand if you’d heard of James Corden and his show prior to this video. No? Win for whomever in that ...[Read More]

Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While working for my college newspaper, I realized I was likely a stronger editor than writer. I am all about details.  I want to know the “why ...[Read More]

25 words you may be saying incorrectly

25 words you may be saying incorrectly

“AM-blee-ance” “puhss-GEH-tee” “pee-buh-JEH-wee” These are pronunciations a toddler might use for “ambulance,” “spaghetti” and “peanut butter and jelly.” Ok, I’m talking about my toddler specifically — and yet, I know exactly what he’s referring to when he says these words. As we become more familiar with language, we learn phonics, spelling and eventually how to read — on paper and al ...[Read More]

10 “tech” tricks for photos to boost SEO, CTR

10 tech tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a beautiful looking image, we would be remiss if we didn’t present the other side of the coin — the technical one. Here are 10 back-end ...[Read More]

Kiss bad PowerPoints bye-bye

Kiss bad PowerPoints bye-bye

All kinds of “YES” to this Seth Godin e-book we recently stumbled upon, “Really Bad PowerPoint (And How to Avoid It).” It’s available for download here: http://www.sethgodin.com/freeprize/reallybad-1.pdf We learned of the e-book through a SlideShare: http://www.slideshare.net/slidecomet/fix-your-really-bad-powerpoint-slidecomet-based-on-an-ebook-by-sethgodin … w ...[Read More]

Inspiration through family storytelling

Inspiration through family storytelling

A recent article revealed the number one way to “surprisingly” boost your confidence — hear your family’s stories. I found this not so surprising because I grew up in Mississippi, the epicenter of Southern storytelling in my mind. The intrigue with which I’ve tuned in to TV shows about genealogy only confirms my personal experience that learning about your family’s struggles and triumphs is — I wo ...[Read More]

The one word you should never use to start an email

The one word you should never use to start an email

“The New York Times”‘ weekly “Corner Office” column features corporate executives on leadership, and the recent column on Jonathan M. Tisch, co-chairman of the board of the Loews Corporation (Loews Hotels & Resorts), piqued our interest. Tisch warns CEOs and others at the top of their organizations to beware the “thin air.” At that level, he says peopl ...[Read More]

Punctuation gets political

What is it about the number of spaces after periods, or the use or omission of the Oxford comma that can send people into an all-out political brawl? Let’s not even go there with the use of apostrophes or commas. Likely, we were taught one particular way to address each of these punctuation issues in a typing or computer class as impressionable young tikes. “That’s the way itR ...[Read More]

Being ‘in the flow’

There’s being in the flow with your work colleagues, and then there is this: När du och dina kollegor har flow på jobbet Posted by Nyheter24 on Sunday, September 13, 2015   Psychologist Mihály Csíkszentmihályi describes the mental state of “flow” as “being completely involved in an activity for its own sake. … Your whole being is involved, and you’re using your s ...[Read More]

The best teachers

The best teachers

Teacher Appreciation Day and Week isn’t until the end of the school year, but I think it’s an appropriate a time as any to thank teachers — one of the most thankless jobs there is — as they begin another year of nurturing young minds. As someone who taught public school music for a very short time right after college, I quickly realized teaching was not for the faint of heart. I should add that I ...[Read More]