Three things to make your next press conference better

Three things to make your next press conference better

(1) Don’t make it too sterile. Case in point: We assisted client One Acadiana with a press conference earlier today. The event was held inside Noble Plastics’ production site in Grand Coteau, Louisiana. The floor behind the press conference was in full...
Keep hope alive

Keep hope alive

Many of us who live in Lafayette, Louisiana — where Shift Key is based — are emotionally exhausted by now. The tragic, senseless events of last Thursday night at our local movie theater continue to crush us as a community and as friends of victims. When tragedies of...
Celebrate a little piece of (drunk) history

Celebrate a little piece of (drunk) history

What’s more American than creating content by telling tales about America — while drunk? Not much. Here’s an American Revolution snippet from Comedy Central’s hit series, “Drunk History,” which is based on the popular web series, Drunk...

Did Google get it wrong?

Most anyone who’s ever worked in an open workspace knows its downside — difficulty to focus amid the distractions. What’s the right balance of openness and privacy to produce the most creative work? Check out this NYC ad agency creative’s...