You’ve got mail! Late-night email response is sign of society out of sync

You'veGotMail

By Jan Risher   Ever get an email late at night from your boss? Did you read it or wait until morning? Were you aggravated at the invasion of your privacy? If you were, you are not alone. Shift Key recently conducted a survey to get a gauge on people’s attitudes toward when work emails are received/sent — and the results surprised us. According to our research, 31 percent of those surveyed ha ...[Read More]

Four ways to win at email marketing

4 ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales message with news folks can use — like a good cabbage salad recipe or something else that’s improved your life! 3) When someone signs ...[Read More]

Change it up on Leap Day!

Change it up on Leap Day!

Leap Day is exceptional.  According to traditions of old, because of the day’s lack of legal status, it was a day that everything was turned on its head. Specifically, tradition holds that women were allowed to propose to men on Leap Day, rather than vice versa. Irish legend goes back to the 5th Century to say that St. Bridget complained to St. Patrick that some women waited too long for their sui ...[Read More]

Lessons I learned in India and Nepal, ‘kindness and compassion’ challenge

Coconut water vendor asleep in Indian market.

by Jan Risher Lessons I’ve learned through traveling have largely defined my adulthood. For two weeks in November, eight other ladies and I have traipsed around India and Nepal. I was reminded of old lessons I thought I had down pat — and learned new ones that I didn’t see coming. I love being in foreign places. I love that feeling of not really knowing what’s going on and working hard to connect ...[Read More]

4 keys to remembering names

4 keys to remembering names

by Jan Risher In celebration of Shift Key’s one-year anniversary earlier this month, we’d like to share some tips that have helped make us better people — these are also tips that should come in handy during the busiest time of year for social and holiday gatherings. Research says that one of our greatest fears is to forget a name mid introduction. I have experienced such shaming and agree that it ...[Read More]

‘Look, Ma, no hands!’ Tesla’s autopilot works

‘Look, Ma, no hands!’ Tesla’s autopilot works

Maybe you’re anxiously awaiting the car that will drive itself. Tesla’s newest upgrade doesn’t allow the car to drive itself, but it does offer the “Look, Ma, no hands” feature — as well as parallel parking. Both of those features work lightyears better than the content ‘bots create. You know the gobbletygook that is for content for content’s sake. Some th ...[Read More]

How to skin a watermelon

How to skin a watermelon

Here’s to one last fling of summer (and a little content marketing thrown in for good measure). Who doesn’t want to know how to skin a watermelon? Here at Shift Key, we are fans of the watermelon — and were pleased to learn this fine trick to show off to our friends at our Labor Day soirees. Check it out and see if you aren’t amazed at their ninja-content marketing skills. Click ...[Read More]

Looking toward the stars from Old Algiers

Looking toward the stars from Old Algiers

All hope isn’t lost — and this is how I know. On Thursday, my husband and I drove to New Orleans and sat on a bench in Jackson Square waiting. My husband didn’t mind carrying the oversized gift bag containing a small red telescope, glow-in-the-dark ceiling stars, copies of “Diary of a Wimpy Kid” and “The Lightning Thief.” I had never met the young man I had bought the gifts for, but amidst all the ...[Read More]

G is for Google

G is for Google

In an announcement that might inspire you to reevaluate your own approach to things, Larry Page, Google CEO, announced Monday that there were some changes going on around here. In a letter on behalf of himself and Sergey Brin, his fellow Google cofounder, Page explained the major overhaul of the status quo at Google citing the primary reason as tendency toward complacency when companies get too co ...[Read More]