LEDA’S Opportunity Machine to host seminar in Lafayette, Louisiana

An insider’s guide to working with the media

WHO: Acadiana Businesses, entrepreneurs, public relations professionals and non-profits

WHEN: Tuesday, Dec. 16, 2014

TIME: 11:30 a.m. – 1:30 p.m. (Bring your lunch!)

WHERE: LITE Executive Conference Room, 537 Cajundome Blvd. Lafayette

WHAT: Learn the nuts and bolts of media and public relations from those who understand media from the inside. Jan Risher with Shift Key, a content marketing and public relations agency, will team with local media professionals to guide you through writing a winning press release and give real pointers on how to get your business, organization or event in the spotlight.

  • Learn five essentials of creating a winning press release
  • Create a winning press release before you leave the workshop.
  • Get insight to an editor’s dilemma – and walk away with a deeper understanding of how to work with the media.
  • Hone your news judgment.
  • Meet and network with other professionals from the region.

COST: There is no cost to attend, but seating is limited.

LEARN MORE: Contact Joelle Polisky at jpolisky@goshiftkey.com 

ABOUT SHIFT KEY: At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content the client needs to feed marketing activities across a mounting number of channels. Shift Key provides a one-stop alternative to that complicated and overwhelming process. Shift Key’s goal is to help a client reach the most important and influential audience. We offer a wide array of services, which include strategic communications planning, media relations, event planning, E-mail specialists, Search Engine Optimization and pay per click experts. We help businesses generate buzz for their business/brand and leads for their products and services.

ABOUT The Opportunity Machine: The Opportunity Machine is an entrepreneurial business accelerator designed for technology-focused start-ups looking to grow their business and become a part of Lafayette’s developing technology eco-system with the Lafayette Economical Development Authority.