Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we love about it: 1. Raise your hand if you’d heard of James Corden and his show prior to this video. No? Win for whomever in that ...[Read More]

Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While working for my college newspaper, I realized I was likely a stronger editor than writer. I am all about details.  I want to know the “why ...[Read More]