Keep hope alive

Keep hope alive

Many of us who live in Lafayette, Louisiana — where Shift Key is based — are emotionally exhausted by now. The tragic, senseless events of last Thursday night at our local movie theater continue to crush us as a community and as friends of victims. When tragedies of this magnitude occur, there is no instruction booklet for what to do or how to respond. Maybe it was because I had to explain all of ...[Read More]

I think, therefore I blog

I think, therefore I blog

What a stroll down your Facebook or Twitter news feed doesn’t confirm, a visit to one of over 31 million blogs will — everybody’s got something to say. If all the world’s a stage that’s being read about on the Internet, then bloggers have emerged as the critics and the experts. There are political bloggers, mommy bloggers, faith-based bloggers, design, fashion and music critic bloggers. Major news ...[Read More]

Monitor your brand’s online presence

Monitor your brand’s online presence

I’m going to date myself with this one, but part of my first job after college was to open and categorize a big packet of newspaper clippings that came into our office every few days. We subscribed to a “clipping service,” which used to be the only surefire way to monitor mentions of a person or company in the media. Technology has made it possible to more easily and affordably increase your oppor ...[Read More]

Does your (Facebook Page) content make the cut?

Does your (Facebook Page) content make the cut?

Yesterday, Facebook announced changes to its News Feed that are more significant than you might imagine, especially in the world of what we do here at Shift Key — content marketing. Read the full alert from Facebook: http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/ We’ll give you the CliffsNotes version here. If you have a lot of Facebook friends, follow a lot of pages, or belon ...[Read More]

Expand your digital footprint

Expand your digital footprint

So … carbon footprints, ecological footprints, and now you’re telling me we have to worry about a digital footprint, too? If you’re reading this, you already know more about digital footprints than you might think! What exactly is a digital footprint? And, why might it be important to expand yours? A digital footprint refers to all of the traces of a person or company online. These can ...[Read More]

Celebrate a little piece of (drunk) history

Celebrate a little piece of (drunk) history

What’s more American than creating content by telling tales about America — while drunk? Not much. Here’s an American Revolution snippet from Comedy Central’s hit series, “Drunk History,” which is based on the popular web series, Drunk History — a liquored-up narration of our nation’s history. Comedy Central’s host, Derek Waters, along with an ever-changin ...[Read More]