Lights, Camera, Action on Social Media Day

Lights, Camera, Action on Social Media Day

If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they photos, videos, charts, infographics, cartoons or what have you — significantly increase click-through-rates and engagement with so ...[Read More]

The science, emotion and personality traits associated with colors

The science, emotion and personality traits associated with colors

To wind down your work week, we thought it would be interesting to share this popular and entertaining article from Buffer about the science of color in marketing choices. See if you can guess the online brands, just based on their colors: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue And to head into the weekend with more fun and a bit of introspection, ask th ...[Read More]

14 things businesses should know …

14 things businesses should know …

60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them. 70 percent of consumers say content mar ...[Read More]

The incredible ‘disappearing’ Internet

The incredible ‘disappearing’ Internet

Let’s face it. Most of us are addicted to technology. If you’re reading this, chances are you own a smartphone, perhaps a smartwatch or other “wearable” where you incessantly check your email. And, you are likely one of the three-fourths of online adults who are on Facebook. When asked what the future of technology looks like, Google Chairman Eric Schmidt earlier this year predicted “the Internet ...[Read More]

Quirky secrets of success

Quirky secrets of success

I admit it. I have a few “quirky” OCD tendencies. Just ask my poor husband or a couple former roomates who have described me as the “Monica” (from the Friends sitcom) level of neuroticism when it comes to house cleaning standards. After reading this article however, Nine Weird Habits of Highly Successful Business Leaders, I may not be neurotic enough. Some of their habits are tru ...[Read More]

Eight tips for writing headlines

Eight tips for writing headlines

According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to blame. Smartphones and digital content aren’t going anywhere, though. As a team of journalists who specialize in content marketing, we&# ...[Read More]

When ‘best’ just isn’t good enough

When ‘best’ just isn’t good enough

Take a look at your inbox. If you’re anywhere close to the average business user, you send and receive around 125 emails a day. The total number of worldwide email users stands at over 4.1 billion, with over 108.7 billion emails sent and received each day, according to a study. It’s little wonder, then, that email marketing has been touted as the most effective digital marketing tactic in repeat y ...[Read More]

The best things in life aren’t things

The best things in life aren’t things

I’ve heard it casually mentioned twice recently that scientific research proves experiences, not things, give us the most happiness. These couple of incidents paired with a related article that just landed in my Twitter feed? And, I think the universe is trying to tell me something. I just got back from a girls’ reunion / 40th birthday trip that was two years in the making, yet it still mana ...[Read More]