The social media train has left the station

The social media train has left the station

We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into a brand’s overall marketing plans. 74% of online* adults use social networking sites, according to Pew Research. Let me repeat that ...[Read More]

National Spelling Bee Week

National Spelling Bee Week

Would you like some “synonym rolls” with your coffee this morning? We love those funny sites that share spelling, emoticon or autocorrect fails (this particular image landed in our inbox from someecards.com). In honor of Scripps National Spelling Bee week, with finals today and tomorrow airing live on ESPN, we thought you might enjoy this online spelling quiz with real questions from 2 ...[Read More]

Making a case for reading books

Making a case for reading books

Some of our most successful entrepreneurs read eight times more than the average American and attribute success to their love of reading, and we have all heard research that says reading with young children is one of the best ways we can spend time with them. Yet … the average American reads only 19 minutes a day. Even worse, about half of teens say they read for pleasure only once or twice a year ...[Read More]

‘Take that vision to the next level’: Jennifer Raggio on annual reports

‘Take that vision to the next level’: Jennifer Raggio on annual reports

In our efforts to best serve our clients, we like to poll them both before and after a project, to learn what works, and what we can do better for them in the future. We find it incredibly helpful when they are willing to share their experience and lessons learned along the way, which we are happy to pass along to you in today’s blog (with their permission, of course). Having been awarded Un ...[Read More]

Pomp and Circumstance: Graduating to a better content marketing future

Pomp and Circumstance: Graduating to a better content marketing future

Millions of students across the country are preparing to say farewell to youth and hello to the world of adulthood. Although graduation is a joyous celebration and a major event in life, there’s more to the commencement ceremony than just throwing a mortarboard in the air. Students work hard for this one shining moment, but the work is far from complete. Whether they’re going on to college, or cre ...[Read More]

What’s in a name?

What’s in a name?

Earlier this month, the world waited to catch a glimpse of the U.K.’s new royal baby. Once the baby “princess” made her debut on May 2, speculation and even bets ensued on what royal names would be chosen. Two days later, the official name was released, Her Royal Highness Charlotte Elizabeth Diana of Cambridge. The connections seemed rather obvious to Queen Elizabeth and the late Princess Diana, b ...[Read More]

Happy Mother’s Day

Happy Mother’s Day

For Mother’s Day, we wanted to create a meme that you can share with your mother or friends today or throughout the year. Yes, “mother” is a noun, an adjective and also a verb. But for today, we wanted to focus on the verb — all that mothers do. For the thankless tasks and chores, the applying of Band-Aids literally and figuratively, the kindness, nurturing, and most of all, the ...[Read More]

Hiring practices “going ‘digital’ native”

Hiring practices “going ‘digital’ native”

Last week, I wrote about how apparently using Times New Roman on your résumé may signal you are out of touch. When you are searching for work, it seems that you now have to be concerned with whether you are a “digital native” as well. If you’ve recently seen this term on a job description, it’s just the latest ploy to cleverly mask age discrimination according to recent articles in Fortune and The ...[Read More]

A good reminder in work and play — taught to Shift Key CEO by a Buddhist monk

A good reminder in work and play — taught to Shift Key CEO by a Buddhist monk

Shift Key CEO Jan Risher wrote a piece below that doesn’t have as much to do with content as it does with living and being. Check it out: While celebrating Festival International, my family inherited a Buddhist monk. To explain, he and I have met before. He’s a dear man from Nepal. A friend was hosting him around Festival where he had spoken at an event. Our unexpected group walked around to ...[Read More]

Fonts, résumés … and emoticons? Oh my!

We have touched on fonts as part of a company’s overall branding efforts with regard to style guides. But when it comes to résumés, what font are you using to brand your personal image? According to this recent NPR article, Times New Roman is the equivalent of wearing sweatpants to an interview, but emoticons may now be acceptable. What font do you use on the latest version of your résumé an ...[Read More]