Reimagining ‘content marketing’ for your brand

Reimagining ‘content marketing’ for your brand

Have you ever thought that your brand isn’t a fit for content marketing? Or when we talk about brands as publishers, maybe you have the perception that your industry is “too boring to blog” or to fit into one of the other more traditional buckets that is typically defined as content marketing? This Entrepreneur article says companies are rethinking what content marketing could look like for their ...[Read More]

Did Google get it wrong?

Most anyone who’s ever worked in an open workspace knows its downside — difficulty to focus amid the distractions. What’s the right balance of openness and privacy to produce the most creative work? Check out this NYC ad agency creative’s perspective: http://www.washingtonpost.com/posteverything/wp/2014/12/30/google-got-it-wrong-the-open-office-trend-is-destroying-the-workplace/

Hold on to your SEO, Mobilegeddon is here!

Hold on to your SEO, Mobilegeddon is here!

It’s the dawn of Mobilegeddon. Is your website’s SEO ranking burning in the rubble or rising like a phoenix from the ash? Today, Tuesday, April 21, an edit to Google’s mobile search algorithm went live, changing the rank in which websites are listed. The new formula favors mobile-friendly sites, which should include such elements as larger text, clearly spaced and easy-to-navigate links, and resiz ...[Read More]

What your handwriting says about you

What your handwriting says about you

Google announced a new app earlier today, called Google Handwriting Input. Only available for Android so far, it allows users to write on a touchscreen — smartphone or tablet, with or without a stylus — then interprets the handwriting into standard digital text. It can interpret 82 different languages, in cursive or print, and it can even detect emojis. This is quite the juxtaposition when you con ...[Read More]

Tips for visuals with social media

Tips for visuals with social media

If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for content with relevant images. As journalists, we tend to initially think of content marketing in terms of written deliverables, which ...[Read More]

Why you need a style guide

Why you need a style guide

What exactly is a style guide, and how can your company’s communication efforts benefit from creating and implementing one? A style guide is a set of writing and design standards that should be applied to create a cohesive look and feel among all written communications for a particular company, brand or industry. Style guides, sometimes referred to as branding and style guides or manuals, can be p ...[Read More]

‘Listening’ tables at meetings of the future

‘Listening’ tables at meetings of the future

Looking for an exit strategy for the next boring roundtable meeting you are forced to attend? A new “listening table” developed by the New York Times R&D Lab doesn’t exactly give you a hall pass, but it does take note, literally, of all the good stuff and forces more purpose into lifeless meetings. “The R&D Lab is focused on cultural, sociological and technical changes that might impact th ...[Read More]