Part II: Six more tips toward better press releases

Part II: Six more tips toward better press releases

Your press release is a tool for the journalist. Provide all the information a reporter will need at his or her fingertips to write a story — including additional potential sources and how to contact those sources. The easier you make it for a reporter, the more likely your story will be considered. Provide background on the company, a quote from a notable company representative, high-resolution i ...[Read More]

Shoot professional-quality video with your phone

Shoot professional-quality video with your phone

by Doug Gruse You can create effective videos for business presentations or to add content to a website without spending a lot of money hiring a professional videographer or purchasing fancy equipment. Most smartphones are equipped with cameras that shoot video at a high enough resolution to use for basic promotional purposes. With a little practice, you can be shooting videos like a pro. Here are ...[Read More]

5 ways to create a better press release

5 ways to create a better press release

Everyone wants to get a story featured in the Wall Street Journal or be seen on major news outlets. In reality, stars have to align for your story to run. For the most part, getting a story placed is all about timing. What does it take for a reporter to “consider” your story? Below are some tips to consider when writing and pitching your story: – Identify your target audience for your produc ...[Read More]

Those four spelling rules you meant to remember

Those four spelling rules you meant to remember

1. i before e, except after c or when sounded like “ay,” as in neighbor and weigh. Exceptions: weird, foreign, height, leisure, protein and either and words with “cien,” including ancient, efficient and science are also exceptions. 2. When two vowels go a’walking, the first one does the talking. When two vowels are together in a word, the first usually has a long sound and the second is silent. Fo ...[Read More]

Remote control: Creating a positive telecommuting culture

Remote control: Creating a positive telecommuting culture

Establishing a positive environment in the 21st century office goes beyond planning happy hours and holiday parties. The ease of telecommuting has given way to an office space that may seem somewhat empty. More organizations are offering employees the option to work remotely one or two days a week, or even entirely from home, a coffee shop or wherever they can access Wi-Fi. As long as the employee ...[Read More]

Shift Key: Journalists who write for businesses

Shift Key: Journalists who write for businesses

Shift Key is about to change the world! We are a content marketing company. Advertising has changed. These days, technology has made almost everyone a publisher. People need content — general writing for a website, email marketing, articles, white papers, etc. The more well-written and fresher the content, the better. Traditional ad agencies aren’t set up to provide the kind and quantity of ...[Read More]